Diversification Is The Key

In our dealings within the business community; and particularly in the web based businesss that we have been working with: it seems important to us that we keep a sharp focus on that what we do; while always being open to new avenues or directions that we can take our business ventures. For the last 11 months, we here at Black Cat Enterprises entered full time into the digital relm with our first own internet based business enterprise: Grandma's Attic. And although we have not realized any profit from this venture: we have learned some valuable lessons; lessons that we hope to build on in the months and even years to come.

One of these lessons that we learned is in marketing. Marketing is a broad form of letting people know who you are; what you do; and how they can take a part of your enterprise. Word Of Mouth, Pay Per Click (PPC), Banners, Link Exchange, Search Engine Optimization are but a small part of the marketing process that many successful web entrepeneures use to gain market share in this ever evolving market place.

With our experience of Grandma's Attic, we initially tried to have many areas that we could market the wares of the many vendors we had. This approach for us, proved to be not the proper route. Perhaps one of our downfalls has been the lack of large amounts of capital to get the word out. It appears that although we have pretty much have had a steady stream of visitors: it is but a trickle; and not enough to sustain it self along side some of the big players in this "game".

So, as we had written before, we are changing our focus with that enterprises: to become more focused, and limited to a niche market place. But what of all the great ideas that we have? What about all of the diverse product lines that we would like to market? The answer is so simple, it is amazing that it escaped us until now. Instead of trying to be the "Jack Of All" in one site; we would have many sites: each focused on a specific product, service or market segment.

By tightly defining each enterprise, we can better market to our specific targeted niche: and as we hope and believe; become more profitable as indivdual units. So the point of all this, is that we have in the past, and will continue to always seek out new and inventive opportunities for us to market. If we had 10 sites that sold 10 unique & targeted products/services: we should do well.

We have now added two new ventures to our repertoir of business ventures. The first of these is our e-book marketing program (seperate from our other e-book markets). The address for this site is http://www.platinum5plus1.com/affiliates/64376.

The second of our two new ventures is with a major wellness company. We cannot give their name here, as it is against their policy, but you can learn more about the services we offer by going to our new "all inclusive" site at http://options.topratebiz.com/index.html. By just changing where we purchase our every-day products: we are able to get a higher quality product - that is cheaper than the store brands; and healthier and more economical too. Additionally, by referring other individuals to the wonderful product line here, we can receive additional bonuses and benefits. If you are interested in making money too, a good place to check out is http://options.makemoreathome.com/ or http://options.ownanewbusiness.com. You can even view one business opportunity via webcast, by visiting http://options.inhomewebcast/wedoit. Lastly, you can get our e-book entitled "Six Concepts To A Successful Home Business" absolutely free of charge by going to http://options.ilovesuccess.net.

We also now have an online greeting card site where you can send some very nice e-cards to family and friends. You can find these at http://options.smilestarters.com/. We hope that you will have fun playing around in our new sites. These are some high quality sites, and very informative as well. If you should have any questions concening any of the information that you see on any of our sites, please let us know by writing us at Black-Cat-Enterprises@comcast.net. Be sure to let us know which site you visited as well as your questions or comments. We will be sure to respond to you right away: usually within 24 hours.